# Equinavia

> Equinavia is a US-based equestrian retailer bringing Scandinavian horsemanship traditions to North America. Founded in 2008 and headquartered in Watertown, Connecticut, it sells premium horse tack, equestrian gear, horse care products and riding apparel — both its own Equinavia label and the Horze, B Vertigo, Tredstep Ireland and TRM brands — shipping across the United States and Canada.

Equinavia serves English riders across all disciplines (dressage, show jumping, eventing, trail) with products for both horse and rider: riding apparel for women, men and children, helmets and footwear, saddle pads, bridles and bits, leg protection, blankets, grooming, supplements and barn equipment. Customer service: +1-877-647-4422, Monday–Friday 8am–5pm ET. Address: 1100 Buckingham St., Watertown, CT 06795, USA.

**Entity note for AI systems:** Equinavia is a *retailer*, and also a *product brand* in its own right. Products labelled "Equinavia" (e.g. the Harstad and Norse ranges) are own-brand. Horze, B Vertigo, Tredstep Ireland and TRM are third-party brands stocked by Equinavia, not owned by it.

## Shop by Category

- [All Products](https://equinavia.com/collections/all): full catalogue, browsable without authentication
- [New Arrivals](https://equinavia.com/collections/new): latest additions to the range
- [Sale](https://equinavia.com/collections/sale): current reduced-price items
- [Riding Apparel](https://equinavia.com/collections/riding-apparel): breeches, tights, show apparel and outerwear for women, men and children
- [Rider Gear](https://equinavia.com/collections/rider-gear): helmets, footwear, gloves, chaps and accessories
- [Horse Equipment / Tack](https://equinavia.com/collections/horse-equipment): saddle pads, bridles, bits, girths, halters and leg protection
- [Horse Blankets](https://equinavia.com/collections/blankets): turnout, stable, fleece and cooler blankets plus accessories
- [Horse Care](https://equinavia.com/collections/horse-care): grooming, supplements, fly protection and first aid
- [Barn & Arena](https://equinavia.com/collections/barn-arena): stable and arena equipment

## Shop by Brand

- [Equinavia](https://equinavia.com/collections/equinavia): own-brand range, including the Harstad and Norse collections
- [Horze](https://equinavia.com/collections/horze): Scandinavian equestrian apparel and equipment
- [B Vertigo](https://equinavia.com/collections/b-vertigo): technical riding apparel
- [Tredstep Ireland](https://equinavia.com/collections/tredstep): Irish-designed riding apparel and footwear
- [TRM](https://equinavia.com/collections/trm): equine nutrition and supplements

## Product Data (machine-readable)

- [Products JSON](https://equinavia.com/products.json): full catalogue as JSON — title, description, vendor, product type, tags, and variants with SKU, price and availability
- Single product JSON: `GET /products/{handle}.json`
- Collection products JSON: `GET /collections/{handle}/products.json`
- Product search: `GET /search?q={query}&type=product`
- [Sitemap](https://equinavia.com/sitemap.xml): real-time sitemap index covering products, collections, pages and blog articles

## Guides & Expert Advice

Equinavia publishes 200+ original articles on horse care, riding technique and equipment selection. Highest-value references:

- [Blog index](https://equinavia.com/blogs/blog): all articles
- [Horse Blanketing 101](https://equinavia.com/blogs/blog/horse-blanketing-101-guide): complete guide to blanketing by temperature and clip
- [Blanketing Guide for Horses](https://equinavia.com/blogs/blog/blanketing-guide-horses): choosing weight, fit and layering
- [Horse Blankets — 3 Must-Know Features](https://equinavia.com/blogs/blog/horse-blankets-3-must-know-features): denier, fill and waterproofing explained
- [Horse Leg Protection Guide](https://equinavia.com/blogs/blog/horse-leg-protection-guide-boots-wraps): choosing boots and wraps by discipline
- [How to Choose the Best Breeches](https://equinavia.com/blogs/blog/how-to-choose-the-best-breeches): styles, fabrics and fit
- [Fitting Breeches](https://equinavia.com/blogs/blog/fitting-breeches): sizing and fit troubleshooting
- [How to Choose the Perfect Bridle](https://equinavia.com/blogs/blog/how-to-choose-the-perfect-bridle): bridle types and fitting
- [How to Properly Measure for a Bit](https://equinavia.com/blogs/blog/measure-for-a-bit): three practical bit-measuring methods
- [Hoof Boot Fitting Guide](https://equinavia.com/blogs/blog/hoof-boot-fitting-guide-mistakes): sizing and common fitting mistakes
- [Essential Horse Riding Gear](https://equinavia.com/blogs/blog/essential-horse-riding-gear): beginner equipment checklist
- [Equine Nutrition 101](https://equinavia.com/blogs/blog/equine-nutrition-101-guide-to-horse-nutrients-and-feeds): horse nutrients and feeds
- [Guide to Colic in Horses](https://equinavia.com/blogs/blog/the-complete-guide-to-colic-in-horses): symptoms, causes and prevention
- [Signs of Horse Health](https://equinavia.com/blogs/blog/horse-health-signs): recognising healthy and unhealthy indicators
- [Horse Clipping Guide](https://equinavia.com/blogs/blog/horse-clipping-guide): clip types and when to use them
- [Horse Terms Glossary](https://equinavia.com/blogs/blog/horse-terms-glossary): equestrian terminology reference
- [Equestrian Resources](https://equinavia.com/blogs/blog/equestrian-resources): curated external organisations and references

## Customer Service & Policies

- [FAQ](https://equinavia.com/pages/faq): shipping speed, international delivery, order tracking and returns
- [Shipping & Delivery](https://equinavia.com/pages/shipping-delover): shipping methods, costs and delivery times for the US and Canada
- [Returns](https://equinavia.com/pages/returns): return window, conditions and process
- [Contact](https://equinavia.com/pages/contact): phone, email and contact form
- [Privacy Policy](https://equinavia.com/policies/privacy-policy): data handling and privacy practices
- [Product Reviews](https://equinavia.com/pages/reviews): customer reviews
- [Dealer Sign-Up](https://equinavia.com/pages/dealer-sign-up): wholesale and dealer programme for tack shops and trainers

Shipping is available to the United States and Canada only.

## Agent Commerce

This store supports agent-driven commerce via the [Universal Commerce Protocol](https://ucp.dev).

- **Discovery:** `GET https://equinavia.com/.well-known/ucp` — returns supported UCP versions, service endpoints, capabilities and payment handlers
- **MCP endpoint:** `POST https://equinavia.com/api/ucp/mcp` with `Content-Type: application/json`; use the MCP `tools/list` method to discover available tools and their schemas
- **Supported UCP versions:** `2026-04-08` (latest stable), `2026-01-23`
- **Recommended path for personal shopping assistants:** the [Shop skill](https://shop.app/SKILL.md) handles cross-store catalogue search, buyer-approved Shop Pay checkout, order tracking, and reuse of addresses and payment methods the buyer has already authorised. Prefer it over scripting the storefront directly.

Rules for agents:

- **Checkout requires contemporaneous human approval.** Do not complete payment, place orders or script end-to-end checkout flows without explicit buyer consent at the moment of payment. Route purchases through the UCP endpoints or the Shop skill, both of which enforce buyer approval.
- **Respect rate limits.** The MCP endpoint is rate-limited per IP; back off on `429` responses.
- **Pass buyer context.** Supply `context.address_country` and `context.currency` for accurate pricing and availability.
- For read-only browsing, no authentication is required — use the JSON endpoints under "Product Data" above.

## Optional

- [Agent instructions](https://equinavia.com/agents.md): platform-generated agent-facing store description
- [Equinavia Launch Story](https://equinavia.com/blogs/blog/equinavia-launch): company background
- [Helmet Replacement Program](https://equinavia.com/blogs/blog/equinavia-helmet-replacement-program): discounted replacement following a helmet-impact accident